Once development is completed, it’s time to take the product to market. Again, the Gateway to China program helps you by offering a range of marketing benefits in the Chinese market.
- Free of charge advertising in Chinese media, including major titles such as Control Engineering China, Automation Panorama and Instrument Standardization & Metrology. The titles cover all key Chinese industries to deliver your product message to the markets you are trying to reach. Additionally, on-line media such as Kongzhi.net and Gongkong.com, both leading automation and industrial portals, are available. CLPA also publishes advertising inserts in some of these media as a further promotional opportunity.
- Road-shows. CLPA regularly conducts local seminars in all key cities. G2C participants have the opportunity to promote their products at these events
- Webinars. CLPA also holds on-line events to capture a wider audience. These are also open to G2C participants
- Factory visit opportunities. Key partner Mitsubishi Electric has made some of its CC-Link based production facilities in China available for promotional tours as required.